In a study done by Ragan Communications and NASDAQ OMX, via Mashable, in which they’ve polled over 2,700 social media professionals, only 27% of companies have employees who focus exclusively to social media tasks. However, 65% of companies stated that social media was on top of other priorities and responsibilities. The survey also found that social media budgets have remained flat in 2012, and that it’s unlikely to increase in 2013. Along with those stats, 70% of the respondents were either dissatisfied or only “somewhat satisfied” with how they measure their social media efforts. Yikes.
What do you guys think this means? Let me know in the comment section. Are companies making the wrong move by not hiring enough social media professionals? Or do we even need specific employees for this task? And do we really need just “social media professionals?”