People who are looking for examples of Facebook’s potential power as a marketing platform should take note. According to Mashable, Michigan Supreme Court candidate Bridget Mary McCormack had been trailing in polls and her chances of winning the election seemed small. In a last ditch effort, and a week before Election Day, McCormack’s staff spent 51% of their budget on Facebook ads – up from the 20% they were spending earlier in the campaign. The online strategy worked, giving them the push they needed to take the election.
I find this to be incredibly interesting, considering the short amount of time that her campaign had to work with. Now I doubt that she won the election off of Facebook alone, a sentiment her campaign adviser expresses as well, but it doesn’t negate the fact that her social media campaign was clearly successful.
What do you guys think? Do you think Facebook ads are a worthwhile investment for political campaigns and businesses? Or do you guys think this might be a fluke?