Social Media Didn’t Generate Much in Sales During Black Friday

Amazon shipping center

IBM has released new survey about online retail performance during Black Friday and Cyber Monday sales bonanza, and it looks like social media marketing decided to skip the whole weekend. According to the results of the survey, networks like Facebook, LinkedIn, and YouTube generated only 0.34% of online sales referrals during Black Friday. That’s a 35% decrease in sales compared to 2011’s figures. Cyber Monday’s figures were slightly better (if you’re an optimist): social networks only generated 0.41% in online sales.

Twitter fared far worse; the results showed that Twitter pulled in a whopping 0% of online sales referrals for both Black Friday and Cyber Monday. That should be unsurprising; as the survey results showed, while social media wasn’t used best for sales referrals, people turned most to social media to post how much they liked shopping online this year.

Mobile traffic, on the other hand, grew about 67%  on Black Friday. Many shoppers turned to their iPads this year for their shopping, which took close to 10% of all mobile online shopping traffic.

Check out IBM’s Holiday Benchmark report for more results on this recent weekend sales event. I can’t wait to see the results for Christmas Eve shopping.

Advertisements

3 thoughts on “Social Media Didn’t Generate Much in Sales During Black Friday

  1. Pingback: Kohrus – Social Rating Wordpress Plugin | Uncategorized | Shop Here For All of Your Iphone/Ipad Extras

  2. Pingback: Social Media Didn’t Generate Much in Sales During Black Friday - Marketing Online Tips | Marketing Online Tips

  3. Pingback: Is Social Media Marketing Worth the Investment? | Ad Salad

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s