In an ever-growing digital media world, print advertising has been lost in the rubble. Over the last decade, the landscape of ad markets have dramatically changed from newspaper and magazine ads to search engine ads and promoted blog posts, and it looks like it’s paying off. According to Mashable, who quotes the online statistics portal Statista, Google Ads bring in more money than every U.S print media platform combined. From Statista:
We have played with the numbers a little bit and found an interesting piece of information that nicely illustrates how ad markets have changed in the past decade: in the first six months of 2012, Google raked in $20.8 billion in ad revenue, while the whole U.S. print media (newspapers and magazines) generated $19.2 billion from print advertising. That is, Google, a company founded 14 years ago, makes more money from advertising than an industry that has been around for more than a hundred years.
While Statista points out that Google operates globally, it’s still interesting to note how large Google Ads have become and how small U.S print media is becoming.